Copy of Media Performance Analyst

About RAB2B

RAB2B is a global B2B marketing agency that partners with ambitious brands to drive measurable growth. We combine strategic thinking, media excellence, and operational rigor to deliver integrated solutions across markets. Our culture is built on accountability, clarity, and performance, empowering our teams to lead with ownership while collaborating across disciplines.

About the role

The Campaign Manager (Performance Analyst) is responsible for the implementation, monitoring, and optimization of digital campaigns across platforms, ensuring accuracy in execution, data integrity, and performance delivery.

As part of the performance hub, this role supports campaign delivery across multiple accounts, executing against defined strategies and adhering to established standards, processes, and playbooks.

The Campaign Manager focuses on execution excellence, working under the guidance of the Supervisor of Performance, and plays a critical role in ensuring campaigns are launched, managed, and optimized with precision.

What you'll do

Campaign Implementation

• Execute digital campaigns across platforms including:

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• Google Ads (Search, Display, YouTube)

• Paid Social (Meta, TikTok, LinkedIn)

• Programmatic platforms (Trade Desk, StackAdapt, DV360, or equivalent)

• Build campaigns in alignment with approved plans, budgets, and timelines.

• Ensure proper setup of:

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• Campaign structures

• Naming conventions

• UTMs and tracking parameters

Monitoring & Optimization

• Monitor campaign performance daily to ensure delivery against KPIs and investment targets.

• Optimize campaigns based on performance metrics such as CPA, CTR, CVR, ROAS, and delivery pacing.

• Adjust bids, budgets, audiences, and creatives to improve performance.

• Identify trends, anomalies, and performance issues, and escalate when necessary.

Budget & Pacing Control

• Track campaign pacing and ensure alignment with planned investment.

• Flag under-delivery, overspend, or performance risks proactively.

• Support reconciliation between planned and executed budgets.

Tracking & Execution Support

• Support the implementation of tracking, including pixels, tags, and conversion events, following defined specifications.

• Validate basic tracking functionality and ensure campaigns are properly instrumented.

• Escalate complex tracking or data discrepancies to the Supervisor.

Quality Assurance (QA)

• Execute QA processes based on established playbooks and standards.

• Verify campaign setup, assets, links, and configurations prior to launch.

• Ensure campaigns meet internal and client quality requirements before and after deployment.

Reporting & Insights

• Build and maintain campaign performance reports and dashboards.

• Analyze campaign data and provide insights on performance trends.

• Support post-campaign reporting and documentation of learnings.

• Prepare inputs for monthly reporting and billing processes.

Operational Support

• Support billing and reconciliation processes, including campaign closures and invoicing inputs.

• Maintain accurate documentation of campaign setups, changes, and performance.

• Ensure compliance with internal processes, policies, and operational standards.

Cross-Team Collaboration

• Work closely with Planners and Associate Directors to align execution with strategy.

• Collaborate with creative, analytics, and data teams to ensure proper implementation.

Follow guidance from the Supervisor on optimization, technical setup, and troubleshooting.

Qualifications

• 2–4 years of experience in digital campaign management, performance marketing, or media buying.

• Hands-on experience executing campaigns across multiple digital platforms.

Technical Expertise (Mandatory)

• Strong experience with:

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• Google Ads

• Meta Ads Manager

• TikTok Ads, LinkedIn Ads or similar platforms

• Programmatic platforms such as Trade Desk, StackAdapt, DV360, or equivalent ¿

• Solid understanding of:

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• Campaign structure and optimization techniques

• Audience targeting and segmentation

• Conversion tracking (pixels, UTMs, tagging)

• Digital media KPIs and performance metrics

Technical Skills

• Intermediate to advanced Excel skills.

• Ability to analyze data and identify performance trends.

• Familiarity with reporting tools and dashboards.

Originally posted on Himalayas