Digital Marketing Specialist

Overview

High Tide is a leading cannabis retailer and eCommerce company with a portfolio of brands across North America and Europe.

Our portfolio includes Canna Cabana, one of Canada's largest cannabis retail chains, along with leading eCommerce brands including Smoke Cartel, Daily High Club, FAB CBD, NuLeaf Naturals, and more.

We're looking for a Digital Marketing Specialist who is highly organized, comfortable managing multiple campaigns at once, and enjoys bringing marketing initiatives from planning through execution.

This role will have a strong focus on email marketing calendar management, digital campaign coordination, and paid media support across multiple brands. You'll work closely with the Digital Marketing Manager and cross-functional teams to keep campaigns on schedule, coordinate required inputs, support campaign execution, and help ensure marketing initiatives launch accurately and on time.

You'll own the coordination and maintenance of email marketing calendars across multiple brands and play an important project management role across broader digital marketing campaigns. Experience working with paid media campaigns and performance marketing is also highly valued.

The role will additionally support affiliate marketing through partner outreach, campaign coordination, asset sharing, and day-to-day communications under the direction of the Digital Marketing Manager. Previous affiliate experience is helpful, but deep affiliate program ownership is not required.

You'll also support website marketing initiatives, reporting, and other digital marketing projects as needed.

Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil.

English fluency is required. Resumes must be submitted in English.

Portfolios are ideally submitted in English; however, Portuguese portfolios will also be accepted.

Responsibilities

Email Marketing & Calendar Management

• Own and maintain email marketing calendars across multiple brands.

• Coordinate campaign timelines and ensure required inputs, approvals, creative assets, product information, and other dependencies are completed on schedule.

• Work cross-functionally with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to keep campaigns moving forward.

• Support the planning, QA, scheduling, and deployment of email campaigns.

• Help coordinate promotional, retention, lifecycle, and automated email marketing initiatives.

• Monitor email performance and report on key campaign KPIs.

• Support A/B testing and ongoing email optimization.

• Maintain campaign documentation, timelines, and workflows.

• Identify scheduling risks, missing information, or dependencies early and escalate them appropriately.

Omni-channel Marketing Campaign Project Management

• Coordinate multiple marketing campaigns and initiatives simultaneously across brands.

• Develop and maintain campaign timelines, task lists, deliverables, and project documentation.

• Follow up with internal stakeholders to ensure deadlines and campaign requirements are met.

• Coordinate creative briefs, campaign requirements, approvals, and asset delivery across teams.

• Help ensure campaign messaging and execution are aligned across email, paid media, affiliate, and digital channels.

• Participate in campaign planning meetings and translate decisions into clear next steps and deliverables.

• Track campaign progress and proactively flag risks, delays, or missing dependencies.

• Support promotional launches and other cross-functional marketing initiatives from planning through execution.

Paid Media & Performance Marketing

• Support the planning, execution, and optimization of paid media campaigns across digital channels.

• Monitor campaign performance across metrics such as ROAS, CPA, CTR, conversions, and revenue.

• Coordinate campaign requirements, audience needs, promotional information, and creative assets with internal teams and external partners.

• Support the development of creative briefs and paid campaign requirements.

• Review campaign performance and identify opportunities for optimization.

• Provide recommendations based on creative, messaging, audience, and campaign performance.

• Support competitor monitoring and promotional analysis.

• Assist with paid media reporting and campaign insights for the Digital Marketing Manager and marketing leadership.

Affiliate Marketing Support

• Support affiliate marketing initiatives under the direction of the Digital Marketing Manager.

• Conduct outreach to prospective affiliate partners, publishers, influencers, and other potential partners.

• Support affiliate partner onboarding and ongoing communications.

• Coordinate promotional opportunities and campaign requirements with affiliate partners.

• Ensure partners receive required creative assets, promotional details, links, and campaign information on time.

• Help maintain affiliate contact lists, outreach records, campaign documentation, and partner communications.

• Support affiliate reporting and help identify notable partner or campaign trends.

• Assist with day-to-day affiliate program administration as required.

Website & Digital Marketing Support

• Support website marketing campaigns, promotional activations, landing pages, and other digital initiatives as required.

• Coordinate website campaign requirements with internal teams.

• Participate in broader digital campaign planning and execution across multiple brands.

Reporting & Analysis

• Support reporting across email marketing, paid media, affiliate initiatives, and broader marketing campaigns.

• Prepare regular campaign performance summaries and reporting.

• Identify trends, opportunities, and areas requiring further investigation.

• Use campaign data to support recommendations and future planning.

• Maintain campaign tracking and reporting documentation.

• Utilize AI tools to support campaign analysis, competitive research, reporting, and marketing workflows.

• Apply critical thinking and business judgment when reviewing data, recommendations, and AI-generated outputs.

Qualifications

• 3+ years of experience in digital marketing, ideally within eCommerce, retail, agency, or another fast-paced multi-campaign environment.

• Strong experience managing email marketing calendars and campaign workflows across multiple campaigns, brands, or clients.

• Experience building, scheduling, QAing, or deploying email campaigns using platforms such as Klaviyo, Mailchimp, or similar.

• Strong project management and organizational skills, with demonstrated experience coordinating marketing campaigns across multiple stakeholders and deadlines.

• Experience supporting or executing paid media campaigns, with an understanding of common paid media performance metrics and optimization principles.

• Experience developing campaign briefs and coordinating requirements with designers, copywriters, agencies, or other marketing partners.

• Ability to manage multiple brands, campaigns, projects, or client accounts simultaneously.

• Experience with affiliate marketing, publisher outreach, influencer partnerships, or affiliate platforms is considered an asset but is not required.

• Experience with platforms such as Impact, Awin, Minty, ShareASale, Refersion, or similar is considered an asset.

• Strong analytical skills with the ability to interpret campaign performance and identify actionable insights.

• Strong attention to detail and ability to identify missing information, risks, and dependencies.

• Strong written and verbal English communication skills.

• Experience with eCommerce and social media marketing is considered an asset.

Why You'll Love This Role

• Work across some of the most recognized brands in cannabis, CBD, and accessories.

• Take ownersh