Digital Media Manager

Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:

• Campaign execution and optimization

• Paid media strategy and scaling

• Budget management and pacing

• Performance analysis

• Conversion tracking and attribution

• Reporting and data visualization

You’ll manage campaigns across:

• Google Ads

• Microsoft Ads

• Meta Ads (Facebook & Instagram)

• TikTok Ads

• Snapchat Ads

• Display and video advertising

• Native advertising

• Connected TV (CTV)

The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.

If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.

What You’ll Own

Multi-Platform Paid Media Management

Own and manage campaigns across:

• Google Ads

• Microsoft Ads

• Meta Ads

• TikTok Ads

• Snapchat Ads

• Native advertising platforms

• CTV platforms

Plan, build, launch, and optimize:

• Paid search campaigns

• Paid social campaigns

• Display campaigns

• Video advertising

• Retargeting campaigns

• Native campaigns

• CTV placements

Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.

Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.

Campaign Optimization & Scaling

Monitor campaign performance daily and optimize:

• Bids

• Budgets

• Audiences

• Targeting

• Placements

• Keywords

• Creatives

• Campaign structures

Continuously improve key performance metrics, including:

• Return on Ad Spend (ROAS)

• Cost Per Acquisition (CPA)

• Cost Per Lead (CPL)

• Click-Through Rate (CTR)

• Conversion Rate

Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.

Analytics, Tracking & Attribution

Analyze campaign performance using:

• Google Analytics

• Google Tag Manager

• Platform-level analytics

• Reporting and visualization tools

Monitor the customer journey from initial ad interaction through conversion.

Identify:

• Performance bottlenecks

• Tracking issues

• Attribution gaps

• Audience trends

• Funnel inefficiencies

• Scaling opportunities

Ensure campaign decisions are supported by reliable, actionable data.

Reporting & Data Visualization

Build and maintain reporting dashboards using:

• Looker Studio

• Google Analytics

• Advertising platform reporting

• Excel / Google Sheets

• Other reporting platforms

Prepare:

• Performance reports

• Optimization summaries

• Budget pacing updates

• Campaign insights

• Strategic recommendations

Translate complex advertising data into clear insights that leadership and other stakeholders can act on.

Budget Management, Pacing & Forecasting

Own:

• Campaign budgets

• Daily and monthly pacing

• Bid strategies

• Spend allocation

• Performance forecasting

Ensure advertising spend remains aligned with business objectives and performance targets.

Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.

Testing & Performance Improvement

Develop and execute structured testing across:

• Audiences

• Creative formats

• Ad messaging

• Placements

• Bidding strategies

• Campaign structures

• Channels

Use testing data to determine what should be scaled, adjusted, or discontinued.

Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.

Cross-Functional Collaboration

Work closely with:

• Marketing teams

• Creative teams

• Analytics stakeholders

• Leadership

Provide data-backed feedback on creative performance and campaign opportunities.

Ensure alignment across:

• Media strategy

• Campaign execution

• Creative development

• Analytics

• Reporting

• Revenue objectives

Maintain clear documentation and communication across campaigns and accounts.

Required Experience & Skills

• 10+ years of hands-on digital media buying and paid advertising experience.

• Deep expertise with:

• Google Ads

• Meta Ads

• Strong experience across:

• Paid search

• Paid social

• Display advertising

• Video advertising

• Native advertising

• CTV campaigns

• Advanced proficiency with:

• Google Analytics

• Google Tag Manager

• Looker Studio

• Strong understanding of:

• Performance marketing

• Conversion tracking

• Attribution

• Audience segmentation

• Funnel optimization

• Campaign scaling

• Advanced Excel or Google Sheets skills for:

• Budget pacing

• Forecasting

• Reporting

• Performance analysis

• Excellent written and verbal English communication.

• Strong organizational and time-management skills.

• Ability to manage multiple accounts and campaigns independently.

• Comfortable working remotely during U.S. business hours.

• Reliable high-speed internet and professional remote work setup.

Nice-to-Have Experience

• TikTok Ads

• Snapchat Ads

• Microsoft Ads

• CTV advertising

• Programmatic media buying

• Large-scale multi-platform campaign management

• Performance marketing agency experience

• Growth marketing environments

• Advanced attribution and conversion tracking

• Managing substantial advertising budgets

• Cross-channel acquisition strategy

• Creative performance analysis

What Makes You a Strong Fit

You:

• Are highly analytical and performance-driven.

• Have deep hands-on experience inside advertising platforms.

• Take full ownership of campaign outcomes.

• Make decisions based on data rather than assumptions.

• Know how to diagnose underperforming campaigns quickly.

• Understand when and how to scale successful campaigns.

• Balance growth with profitability and efficiency.

• Are disciplined with budgets, pacing, and reporting.

• Can manage multiple campaigns and accounts simultaneously.

• Communicate performance insights clearly to stakeholders.

• Proactively identify problems and opportunities without waiting for direction.

What a Typical Day Looks Like

A Digital Media Manager’s day may include:

• Reviewing campaign performance and budget pacing across accounts.

• Analyzing ROAS, CPA, CPL, CTR, and conversion trends.

• Adjusting bids, budgets, audiences, targeting, and placements.

• Reviewing creative performance and identifying new testing opportunities.

• Diagnosing underperforming campaigns.

• Scaling campaigns demonstrating strong performance.

• Analyzing data through Google Analytics and Looker Studio.

• Reviewing attribution and conversion tracking.

• Preparing reports and optimization recommendations.

• Collaborating with creative and marketing teams.

• Testing new channels, audiences, creatives, and campaign structures.

In short: you drive measurable growth through disciplined media buying, rigorous performance analysis, and continuous campaign optimization across multiple paid advertising channels.

Key Metrics for Success

• Return on Ad Spend (ROAS)

• Cost Per Acquisition (CPA)

• Cost Per Lead (CPL)

• Conversion rates

• Campaign profitability

• Budget pacing and spend efficiency

• Successful scaling of high-performing campaigns

• Tracking and reporting accuracy

• Consistency of campaign optimization

• Overall paid media growth and performance

Why This Role Stands Out

• Full ownership across multi-platform paid media campaigns.

• Opportunity to manage large-scale performa