Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution.

This is a hands-on execution role — not a passive campaign coordination position.

You’ll design, build, test, and optimize:

• Email marketing automation

• Lead nurture workflows

• Lead scoring and lifecycle systems

• CRM automation

• Segmentation and lead routing

• Campaign tracking and attribution

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce, helping marketing and sales teams operate more efficiently and convert more leads into revenue.

If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflow Development

• Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations

• Create scalable automation systems across the customer journey and marketing funnel

• Configure workflow triggers, conditions, branches, delays, and actions

• Test automation logic and troubleshoot workflow issues

• Improve lead progression from initial engagement through MQL, opportunity, and sales handoff

• Identify opportunities to reduce repetitive manual marketing processes

Email Marketing & Campaign Execution

• Build, test, launch, and optimize email campaigns using:

• HubSpot

• Marketo

• Pardot

• ActiveCampaign

• Klaviyo

• Create automated nurture and lifecycle email sequences

• Conduct A/B testing across:

• Subject lines

• Email copy

• Calls-to-action

• Send times

• Audience segments

• Ensure campaigns are responsive, accessible, on-brand, and conversion-focused

• Monitor deliverability and campaign performance

CRM Automation & Sales Alignment

• Integrate marketing automation workflows with CRM platforms such as:

• Salesforce

• HubSpot CRM

• Zoho CRM

• Build and maintain accurate lead routing and assignment workflows

• Improve marketing-to-sales handoff processes

• Maintain lifecycle stages and lead statuses

• Support lead scoring frameworks based on demographic, firmographic, and behavioral signals

• Ensure sales teams receive qualified leads with accurate context and engagement history

• Track progression from engagement → MQL → opportunity → revenue

Lead Scoring, Segmentation & Database Management

• Build and optimize lead scoring models

• Segment audiences based on:

• Persona

• Industry

• Geography

• Behavior

• Engagement

• Lifecycle stage

• Maintain clean and organized marketing databases

• Audit CRM and marketing automation data for accuracy

• Identify duplicate, incomplete, or outdated records

• Improve database health and segmentation quality

• Support compliance with GDPR, CAN-SPAM, CCPA, and applicable email marketing requirements

Analytics, Attribution & Reporting

• Monitor campaign and funnel performance across:

• Open rates

• Click-through rates

• Conversion rates

• MQL generation

• MQL-to-opportunity conversion

• Pipeline contribution

• Revenue attribution

• Build dashboards and reports using:

• HubSpot

• Marketo

• Power BI

• Tableau

• Analyze automation and campaign performance

• Identify funnel bottlenecks and optimization opportunities

• Translate marketing data into clear, actionable recommendations

Integrations & Marketing Operations

• Support integrations between marketing automation platforms, CRM systems, and other business tools

• Use platforms such as Zapier to automate cross-platform workflows

• Troubleshoot synchronization, lead routing, and workflow issues

• Support API or webhook-based integrations where applicable

• Maintain organized documentation for automation logic, campaigns, and operational workflows

Continuous Optimization

• Audit existing workflows and identify automation gaps

• Improve:

• Lead nurturing

• Campaign performance

• Lead scoring

• Database health

• Lead routing

• Workflow scalability

• Stay current with marketing automation platform updates

• Monitor email deliverability and automation best practices

• Recommend new systems and processes that improve marketing efficiency

Required Experience & Skills

Experience

• 2+ years of hands-on marketing automation experience

• Practical experience with one or more of:

• HubSpot

• Marketo

• Pardot / Account Engagement

• ActiveCampaign

• Klaviyo

• Similar marketing automation platforms

• Experience building:

• Automated workflows

• Lead scoring systems

• Nurture sequences

• Drip campaigns

• Lifecycle automations

• Segmentation systems

Technical & Marketing Skills

• Strong understanding of:

• CRM systems

• Marketing funnels

• Lead lifecycle management

• Marketing automation logic

• Lead attribution

• Email marketing

• Lead routing and sales handoffs

• Strong Excel or Google Sheets skills

• Understanding of email deliverability best practices

• Familiarity with data privacy and email compliance requirements

• Ability to troubleshoot automation and data-flow issues

Communication & Execution

• Strong written English communication skills

• Excellent organizational and problem-solving abilities

• High attention to detail

• Ability to manage multiple campaigns and workflows simultaneously

• Comfortable collaborating with marketing and sales stakeholders

• Able to work independently in a remote environment during U.S. business hours

Nice to Have

• HubSpot certification

• Marketo certification

• Pardot / Salesforce Account Engagement certification

• Experience with:

• Zapier

• API integrations

• Webhooks

• Multi-touch attribution

• Experience using:

• Power BI

• Tableau

• Advanced reporting platforms

• Background in:

• B2B SaaS

• Professional services

• E-commerce

• Growth marketing

• Experience working with U.S.-based marketing or sales teams

Tools & Platforms

You should be comfortable working with or quickly learning:

• HubSpot

• Marketo

• Pardot / Account Engagement

• ActiveCampaign

• Klaviyo

• Salesforce

• HubSpot CRM

• Zoho CRM

• Zapier

• Excel / Google Sheets

• Power BI

• Tableau

• API and webhook integrations

What Makes You a Strong Fit

You may be especially successful in this role if you:

• Think in systems, workflows, funnels, and conversion paths

• Can independently build automation workflows from start to finish

• Understand how marketing automation connects directly to sales pipeline

• Are analytical and highly detail-oriented

• Care about clean CRM data and reliable automation

• Proactively identify inefficient or broken processes

• Balance technical execution with marketing objectives

• Enjoy testing and continuously improving campaign performance

• Can manage several workflows without sacrificing accuracy

What a Typical Day Looks Like

Your day may include:

• Building and testing automated workflows

• Launching email and nurture campaigns

• Reviewing campaign engagement and conversion data

• Adjusting lead scoring criteria

• Auditing segmentation and CRM data

• Troubleshooting lead routing or automation issues

• Reviewing MQL-to-opportunity conversion performance

• Building campaign dashboards and reports

• Collaborating with sales and marketing teams

• Identifying opportunities to automate manual processes

In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth.

Key Metrics for Success

• Email open rates and click-through rates

• MQL generation and quality

• MQL-to-opportunity conversion rate

• Campaign-driven pipeline contributi