Marketing Manager | B2B Growth | Salesforce & AI

Marketing Manager – Remote

B2B Marketing | Demand Generation | Salesforce Pardot | AI-Powered Marketing

Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours
Compensation:$3,500–$5,000 USD/month

About the Role

At Pavago, we’re hiring on behalf of one of our clients for a Marketing Manager to lead and scale the entire marketing function for a growing B2B managed IT and wireless services company.

This is a high-ownership leadership role designed for someone who combines strategic thinking with hands-on execution. You’ll work directly with the CEO to drive lead generation, strengthen brand awareness, optimize marketing performance, and build scalable systems that contribute directly to pipeline and revenue growth.

This is not a marketing coordinator role. You’ll own marketing strategy, campaign execution, reporting, vendor management, and marketing operations while leveraging AI to improve efficiency and results.

If you enjoy building marketing functions, making data-driven decisions, and creating measurable business impact, this role is a strong fit.

What You’ll Own

Marketing Strategy & Growth

• Own the company’s marketing strategy and roadmap.

• Develop initiatives that drive:

• Lead generation

• Pipeline growth

• Brand awareness

• Revenue growth

• Analyze performance across all marketing channels and continuously optimize results.

• Partner directly with executive leadership on strategic growth initiatives.

• Identify opportunities to improve marketing processes, campaigns, and overall ROI.

Marketing Analytics & Reporting

• Prepare and present monthly marketing KPI reports.

• Monitor performance across:

• LinkedIn

• Salesforce Pardot (MCAE)

• Salesforce Sales Engagement

• Zoom Webinars

• Google Search Console

• Google Business Profile

• Analyze campaign performance and identify trends.

• Deliver actionable recommendations based on data and marketing insights.

Content Marketing & Thought Leadership

• Own the company’s LinkedIn strategy and execution.

• Create weekly LinkedIn content for:

• Company page

• Executive personal brands

• Produce and distribute a monthly newsletter to approximately 12,000 subscribers.

• Develop blog content strategies and editorial calendars.

• Coordinate customer success stories and case studies.

• Create content that supports:

• SEO

• Lead generation

• Brand positioning

• Audience engagement

Webinar & Demand Generation

• Plan and execute webinars every 6–8 weeks.

• Manage:

• Registration campaigns

• Email invitations

• Reminder sequences

• Post-event follow-up

• Coordinate webinar logistics using Zoom.

• Repurpose webinar recordings into additional marketing assets.

• Support demand generation initiatives throughout the buyer journey.

CRM & Sales Enablement

• Manage marketing campaigns inside Salesforce Pardot (MCAE).

• Build and optimize:

• Email nurture campaigns

• Marketing automation workflows

• Salesforce Sales Engagement cadences

• Ensure marketing and sales remain aligned throughout the customer journey.

• Support channel-partner marketing initiatives.

Website & Digital Presence

• Manage website updates within Webflow.

• Maintain and optimize:

• Google Business Profile

• Local search visibility

• Monitor and respond to customer reviews.

• Support future website redesign and company rebranding initiatives.

Contractor & Vendor Management

• Hire and manage external marketing contractors including:

• Graphic designers

• SEO specialists

• Web developers

• Copywriters

• Manage project timelines, budgets, and deliverables.

• Ensure quality standards across all outsourced work.

Marketing Operations & AI

• Build scalable marketing systems and workflows.

• Improve reporting, campaign execution, and content production processes.

• Leverage AI tools such as:

• Claude

• ChatGPT

• Gemini

• Use AI to accelerate:

• Content creation

• Campaign planning

• Research

• Performance analysis

• Workflow automation

• Continuously identify opportunities to improve marketing efficiency and ROI.

Requirements

Must-Have Qualifications

• 4–7 years of B2B marketing experience.

• Experience owning or leading a marketing function.

• Strong understanding of demand generation and revenue marketing.

• Excellent written English communication skills.

• Experience creating:

• LinkedIn content

• Email newsletters

• Blog strategies

• Hands-on experience with:

• Salesforce

• Salesforce Pardot (MCAE)

• Salesforce Sales Engagement

• LinkedIn

• Webflow

• Zoom Webinars

• Canva

• Google Search Console

• Google Business Profile

• Strong understanding of marketing analytics and KPI reporting.

• Experience managing marketing vendors or contractors.

• Strong knowledge of B2B sales cycles.

• Active experience integrating AI tools into daily marketing workflows.

• Ability to explain how AI improves marketing execution and business outcomes.

Nice to Have

• Experience within:

• Managed IT Services (MSP)

• Telecommunications

• Networking

• Technology services

• Experience marketing through:

• Channel partners

• VARs

• Reseller networks

• SEO knowledge.

• Experience leading:

• Company rebrands

• Website redesigns

• Website migrations

• Experience scaling marketing operations for companies between $5M–$50M ARR.

• Advanced experience with:

• Claude

• ChatGPT

• Gemini

• AI-powered marketing workflows

What Makes You a Strong Fit

• Strategic thinker who enjoys executing.

• Highly analytical and data-driven.

• Comfortable owning an entire marketing function.

• Strong business judgment and prioritization skills.

• Self-starter who thrives with autonomy.

• Organized and capable of managing multiple priorities.

• Excellent communicator and collaborator.

• Curious, resourceful, and continuously learning.

• Naturally looks for ways to improve marketing systems and performance.

What a Typical Day Looks Like

• Review marketing dashboards and KPI performance.

• Create and schedule LinkedIn content.

• Manage email marketing campaigns and newsletters.

• Coordinate webinar planning and promotion.

• Update website content in Webflow.

• Meet with contractors and review deliverables.

• Analyze campaign performance and pipeline contribution.

• Collaborate with leadership on growth initiatives.

• Identify optimization opportunities.

• Use AI tools to accelerate planning, content creation, reporting, and decision-making.

In short: You own the company’s marketing engine—driving demand generation, content, marketing operations, and measurable pipeline growth while continuously improving systems and performance.

Key Metrics for Success (KPIs)

• Marketing Qualified Leads (MQLs)

• Marketing pipeline contribution

• LinkedIn audience growth and engagement

• Newsletter open and click-through rates

• Webinar registrations and attendance

• Website traffic and organic search growth

• Lead conversion rates

• Google Business Profile engagement

• Campaign ROI

• Marketing efficiency and execution quality

Why Join Us?

• Direct collaboration with executive leadership.

• Full ownership of the marketing function.

• Opportunity to build and scale a modern B2B marketing engine.

• Budget authority to hire and manage specialized contractors.

• Fully remote work environment.

• Competitive compensation.

• Opportunity to lead future rebranding and website transformation initiatives.

• High-impact role with significant long-term growth potential.

Interview Process

• Application Review

• Spark Hire Intro Video (3–5 minutes)

• Final Client Interview

• Offer & Onboarding

Assessment Process

Finalists will receive a sample monthly KPI report before the final interview. During the interview, you’ll discuss your priorities, recommendations, growth opportunities, and strategic decisions based on the data provided.

The assessment is designed to evaluate your