New Business Developer: B2B expansion

About Journal Lab

Journal Lab is a Netherlands-based startup dedicated to revolutionizing the way people and organizations capture and share their stories.

🌟 Our flagship product: Travel Diaries

Travel Diaries enables users to create beautiful digital diaries that can be:

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📝 Shared online as blogs

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📄 Downloaded as PDFs

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📚 Ordered as exquisitely printed books

Our impact so far:

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🌍 Over 200,000 users worldwide.

• 📦 More than 15,000 books delivered globally.

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✍️ 3000 premium members.

💼 Our B2B solutions

But we don't stop at individual travelers! We also offer innovative B2B solutions designed to help DMOs, travel agencies, tour operators, and other travel-related companies enhance their marketing efforts and deepen client relationships. By providing tools for content marketing, UGC integration, branding opportunities, and technological solutions, we empower our partners to engage their customers in new and meaningful ways.

🚀 Ready to make an impact?

Check out 🌐 our website to learn more of if you’re interested in contributing to the mission! Join us at Journal Lab and be part of a team that's shaping the future of digital journaling for individuals and businesses alike.

Our missionis to enable people and organizations to easily capture, share, and immortalize their adventures, experiences and thoughts in a fun and easy way, so they can relive them whenever they want and pass them on for generations to come.

Our vision includes:

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Empowering individuals:

• Expanding into new journaling segments such as personal, health, and professional journaling.

• Maintaining a strong emphasis on storytelling and personal growth.

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Enabling businesses:

• Providing innovative solutions that help our partners enhance customer engagement and deepen client relationships.

• Offering tools for content marketing, user-generated content integration, and branding opportunities to elevate their marketing efforts.

• Help travel agencies turn their clients into ambassadors.

By uniting our commitment to personal storytelling with empowering organizations to connect meaningfully with their customers, we strive to create lasting emotional connections that resonate globally. ✨

🙆 Join our team

We’re a small (<15), young, dynamic and innovative remote-first company dedicated to driving growth and creating impactful solutions.

• 🎉 Passionate and diverse team: Committed to excellence and continuous improvement.

• 💻 Tech-savvy and data-driven: We leverage cutting-edge technology and use data analytics to drive innovation and make informed decisions.

• 🌐 Fully remote company: All of our positions are fully remote. You don’t have to relocate to join us!

• 💡 Innovative environment: We’re always adapting to meet our users’ and partners’ needs.

• ⏰ Flexible work environment: Enjoy the freedom and flexibility of remote work, allowing you to balance your professional and personal life effectively.

• 📈 Growth opportunities: Be part of a venture-funded startup in its exciting growth stage, offering ample opportunities for career advancement and professional development.

• 🚀 Exciting product development: Engage with an exciting product in its early growth stages, with lots of opportunities to be part of designing and shaping our platform to reach our mission.

🧑‍💻 About the role

As our New Business Developer, you'll be the driving force behind expanding and optimizing our B2B efforts. Your primary focus will be on validating and driving our expansion into a new segment: travel agencies, both in the Dutch and international markets with a strong emphasis in the English speaking markets. You'll work on increasing our business activities with travel agencies and travel-related companies, helping us identify and penetrate new markets.

You'll set hypotheses and run experiments to discover the best approaches for our B2B products targeted at travel agencies. This involves shaping our existing products to make them appealing to this new segment or developing new solutions to serve these customer segments effectively.

Your number one challenge in the first 3 months will be identifying high-potential opportunities within the travel agency sector, testing hypotheses, and laying the groundwork for scalable, repeatable sales processes.

You'll report directly to the CEO and collaborate closely with the Growth Sales and Customer Success teams to shape our B2B strategy, define key problems to solve, and drive revenue growth in this new segment.

💼 What this job can offer you

• Opportunity to drive growth: Play a pivotal role in expanding our B2B presence into new international markets, directly impacting the company's growth trajectory.

• Strategic influence: Collaborate closely with the CEO and Head of Growth and other stakeholders to shape our B2B strategy, product offerings, and market approach.

• Professional development: Work in a dynamic, fast-paced environment that encourages innovation, experimentation, and continuous learning.

• Autonomy and flexibility: Enjoy the freedom to organize your work, set your strategies, and take ownership of your projects in a remote setting.

• International exposure: Engage with clients and partners across various countries, broadening your professional network and cultural understanding.

• Supportive team environment: Join a talented and passionate team where your ideas are expected, heard, and appreciated.

📝 Practicals

• You’ll report to: CEO, Veerle

• Team: B2B Sales

• Location: Remote (Europe, Africa, or East Coast Americas)

• Start date: As soon as possible

• Type of contract: Contractor

• Annual compensation: €42,635 - €46,635

📊 KPIs

As the New Business Developer, you will be expected to influence and drive the key performance indicators (KPIs) listed below.

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Segment validation and entry

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Qualified lead generation

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Number of new clients acquired

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B2B revenue growth from travel agencies

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Sales process development

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Client satisfaction

🧐 Responsibilities in detail

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Market research and validation

• Identify opportunities within the travel agency sector in Dutch and international markets.

• Test hypotheses and validate market needs.

• Develop hypotheses about new market opportunities and design experiments to test them.

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Strategic business development

• Develop and execute strategies to penetrate the travel agency market.

• Adapt and shape our B2B products to meet the needs of new clients, potentially developing new solutions.

• Identify opportunities to diversify our B2B strategy and implement scalable, repeatable sales processes.

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Lead generation and sales

• Generate and qualify leads through outreach and networking.

• Build relationships with key stakeholders.

• Present proposals and close deals with travel agencies.

• Maintain a pipeline of high-quality leads and opportunities.

• Meet and exceed revenue targets by driving sales growth in new segment.

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Process optimization

• Design scalable sales processes tailored to travel agencies.

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Collaborate with teams to align efforts.

• Maintain accurate records of business development activities, opportunities, and pipeline status in our CRM system.

• Generate regular reports on performance, including key metrics and progress towards goals.

• Analyze data to identify trends, opportunities, and areas for improvement.

🧰 What you bring

Experience and skills:

• Minimum of 3-5 years of experience in business development, sales, or a similar role within the travel industry or related sectors.

• Proven track record of successfully entering new markets and driving revenue growth.

• Experience in setting hypotheses and running experiments to validate market opportunities.

• Strong understanding of B2B sales principles, strategies, and scalable sales processes.

• Excellent communication, negotiation, an