Performance Marketing Manager — Easy Start Project

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a PPC Marketing Manager to support the growth of Easy Start, Novakid’s entry-level product designed to widen the acquisition funnel, attract price-sensitive audiences, and convert users into higher-value products over time.

This role is focused on fast paid social experimentation, especially in Meta and Google advertising. The ideal candidate is hands-on, data-driven, and comfortable working in a test-and-learn environment where creative speed, campaign monitoring, and quick optimization are essential.

Key Responsibilities

• Identify and run scalable acquisition channels, regions, offers, creatives and connections.

• Launch, manage, and optimize Meta and Google ads campaigns for Easy Start.

• Run fast creative testing cycles: define hypotheses, launch tests, analyze results, and iterate quickly.

• Monitor campaign performance daily, including spend, CTR, CPC, CPM, CPA/CAC, conversion rate, and lead quality.

• Identify winning creatives, audiences, placements, and messages.

• Proactive decision making beyond purely operational tasks - make calls on what to launch, change, stop or scale.

• Work closely with creative, product, analytics, and activation teams to improve the full paid traffic funnel.

• Provide clear performance updates and practical recommendations for next steps.

• Support testing of landing pages, quiz flows, offers, and other funnel elements connected to paid campaigns.

• Maintain clean campaign structure, naming, tracking, and reporting.

Requirements

Required Experience

• Strong hands-on experience with Meta Ads Manager and Google Ads.

• Proven experience managing PPC campaigns, preferably in paid social.

• Experience with quick creative testing and rapid campaign iteration.

• Strong understanding of paid acquisition metrics and performance optimization.

• Ability to make decisions based on early performance signals and campaign data.

• Comfortable working with multiple creatives, audiences, and funnel hypotheses at the same time.

• Strong communication skills and ability to explain campaign results clearly.

Nice to Have

• Experience with subscription, education, membership, family, or kids-focused products.

• Experience launching or scaling a new product through paid acquisition.

• Understanding of full-funnel performance, from first click to lead, purchase, or activation.

• Experience working with product and analytics teams on funnel experiments.

What we offer:

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Fully remote work.

• A chance to shape the future of AI-driven education.

• A fun, dynamic team that loves building innovative products.

• Unlimited holidays – because we trust you to deliver.

Originally posted on Himalayas