Recruitment Marketing Strategist

WorkBetterNow () connects full-time remote professionals living in LATAM who are looking to work with US-based companies. Our professionals come first and are the most important part of our team. As we continue to grow, we are expanding our team. If you want to be part of a company that values work-life balance and supports your professional development, you’re in the right place.

Our Core Values

• Put our Talent first

• Pursuit of excellence/continuous learning

• Integrity and transparency

• Ownership mentality

• Growth mindset

• Excellent attitude

Job Description

We're seeking an experienced Recruitment Marketing Strategist to join us as a contractor for 5–6 months. If you're a strategic marketing leader with deep expertise in high-volume candidate acquisition and LATAM markets, this is your chance to make an immediate impact on a rapidly growing organization.

• Build scalable funnels: Design and optimize a recruitment marketing funnel and playbook that drives high-volume candidate acquisition.

• Optimize paid media: Evaluate and improve current paid advertising performance—budget allocation, channel mix, and campaign ROI for hiring outcomes.

• Strengthen our employer brand: Enhance our value proposition and recruitment messaging to resonate with talent in LATAM and Caribbean markets.

• Create engagement strategies: Design candidate nurture, retargeting, and re-engagement campaigns that move prospects through the funnel.

• Drive insights: Build dashboards and analytics using attribution modeling, funnel analysis, A/B testing, and cost-per-acquisition metrics.

• Localize market strategy: Advise on regional differences, labor market dynamics, and candidate behavior across LATAM and the Caribbean.

• Coach and transfer knowledge: Work alongside our internal team, documenting playbooks and best practices to build their capability long-term.

• Recommend improvements: Assess our recruitment operations and processes, then help implement enhancements that raise performance.

Requirements

Must-Haves:

• 7+ years hands-on experience in recruitment marketing, talent acquisition, employer branding, or hiring-focused marketing roles.

• Proven track record managing high-volume recruitment campaigns that generate thousands of applications monthly.

• Optimization expertise: Demonstrated success improving paid acquisition strategies for hiring outcomes (not just clicks or traffic).

• LATAM market knowledge: Strong experience working across Latin American and Caribbean labor markets; clear understanding of regional differences and cultural nuances.

• Professional English: Fluent written and spoken English (C1 level or higher) to collaborate with US-based teams.

• Technical skills: Hands-on expertise with LinkedIn ads, paid media platforms, email marketing, and recruitment funnels.

• Analytical mindset: Proficiency in attribution modeling, funnel analytics, A/B testing, and cost-per-applicant measurement.

• Remote-ready: Comfortable working independently in a fully remote environment with English-speaking stakeholders.

Technical Requirements

• Processor: Intel 11th Gen (or AMD Ryzen 5000 series) for Windows | M2 for Macs.

• RAM: 16 GB minimum.

• Internet: Stable connection of 50 Mbps minimum.

Benefits & Perks

• 100% remote work — enjoy the comfort and flexibility of working from home

• 18 paid vacation days + U.S. federal holidays

• Paid maternity/paternity leave (up to 2 months with 50% salary coverage after 1 year)

• A supportive, people-first environment where your voice matters.

Originally posted on Himalayas