Sales Development Representative

Sales Development Representative (SDR) – Outbound Sales & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Department: Sales / Business Development

About the Role

At Pavago, one of our clients is hiring a motivated Sales Development Representative (SDR) to generate qualified sales opportunities through proactive outbound prospecting.

You’ll identify potential customers, research decision-makers, start conversations, qualify prospects, and book meetings for the sales team. This is a hands-on outbound sales role for someone comfortable using cold calling, email outreach, LinkedIn prospecting, and structured follow-up sequences to build a consistent pipeline.

If you’re confident starting conversations with new prospects, comfortable working toward measurable KPIs, and motivated by generating qualified meetings, this role is a strong fit.

What You’ll Own

Outbound Prospecting

• Prospect potential customers through:

• Cold calling

• Email outreach

• LinkedIn

• Other outbound channels

• Research target companies and relevant decision-makers

• Identify prospects who align with the target customer profile

• Personalize outreach where appropriate to improve engagement

• Start conversations with potential customers and generate interest

• Maintain consistent prospecting activity throughout the week

• Execute structured outreach and follow-up sequences

Lead Qualification

• Engage prospects to understand their needs and potential fit

• Qualify opportunities based on factors such as:

• Need

• Budget

• Authority

• Timing

• Ask effective discovery and qualification questions

• Identify genuine sales opportunities before handing them to Account Executives

• Distinguish between prospects requiring additional nurturing and those ready for a sales conversation

• Maintain clear qualification notes for the sales team

Appointment Setting

• Book qualified meetings for Account Executives

• Clearly communicate the purpose and value of the scheduled conversation

• Confirm relevant prospect information before handoff

• Coordinate meeting scheduling between prospects and the sales team

• Maintain consistent follow-up to reduce missed opportunities

• Support a smooth transition from prospecting to the next stage of the sales process

CRM & Pipeline Management

• Maintain accurate prospect and activity records in the CRM

• Document:

• Calls

• Emails

• LinkedIn outreach

• Prospect responses

• Qualification information

• Follow-up activity

• Meeting outcomes

• Keep lead statuses and next steps current

• Maintain organized prospect records

• Ensure qualified opportunities are properly handed off

• Use CRM data to manage daily priorities and follow-up activity

Sales Collaboration

• Collaborate with Sales and Marketing on outreach messaging

• Share prospect feedback and recurring objections

• Identify messaging and approaches generating stronger responses

• Coordinate with Account Executives on qualified opportunities

• Help improve prospecting and qualification processes

• Maintain clear communication around prospect handoffs and meeting quality

Requirements

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1+ year of experience as an SDR, BDR, Appointment Setter, or in a similar outbound sales role

• Hands-on experience with outbound prospecting

• Comfortable making high-volume outbound calls

• Experience with cold email and LinkedIn prospecting

• Strong spoken and written English

• Strong communication and objection-handling skills

• Experience using CRM and sales engagement platforms

• Ability to research companies and decision-makers

• Experience qualifying prospects and booking meetings

• Strong follow-up and organizational skills

• Results-driven and comfortable working against measurable KPIs

• Ability to work independently in a remote environment

• Availability during U.S. Business Hours

Ideal Experience & Skills

• Experience in B2B outbound sales

• Experience working with U.S.-based prospects or decision-makers

• Experience executing multi-channel prospecting campaigns

• Familiarity with structured sales sequences and cadences

• Experience consistently meeting appointment-setting or meeting-booked targets

• Strong cold-calling confidence

• Ability to navigate common prospect objections

• Experience collaborating directly with Account Executives

• Comfortable operating in a fast-paced, performance-driven sales environment

Tools & Technology

CRM Platforms | Sales Engagement Platforms | LinkedIn | Email Outreach Tools | Phone & Dialing Systems | Lead Research Tools | Calendar & Scheduling Tools

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

• Are confident starting conversations with people who have never heard from you before

• Are comfortable making high-volume cold calls

• Can communicate clearly and confidently in English

• Enjoy outbound prospecting and lead generation

• Know how to ask effective qualification questions

• Can handle objections without becoming discouraged

• Are persistent and disciplined with follow-up

• Keep your CRM organized and up to date

• Are motivated by measurable targets

• Take ownership of your daily prospecting activity

• Can maintain consistency even when prospects do not respond immediately

• Understand that qualified meetings matter more than simply maximizing activity

What a Typical Day Looks Like

Your day may begin by reviewing your prospecting list, follow-up tasks, and scheduled outreach activities.

Throughout the day, you’ll research target companies and decision-makers, make outbound calls, send emails, connect with prospects through LinkedIn, and follow up with previous conversations.

As prospects engage, you’ll qualify them based on their needs, budget, authority, and timing before scheduling appropriate opportunities with Account Executives.

You’ll also update the CRM, maintain accurate activity records, and collaborate with Sales and Marketing on messaging and prospect feedback.

In short: you create qualified sales opportunities by consistently finding, engaging, qualifying, and converting prospects into meetings for the sales team.

Key Metrics for Success

• Qualified meetings booked

• Outbound calls completed

• Email and LinkedIn outreach activity

• Prospect response rates

• Lead-to-meeting conversion rate

• Meeting qualification quality

• Consistency of prospect follow-up

• CRM accuracy and completeness

• Achievement of weekly and monthly activity targets

• Achievement of meeting-booked KPIs

What Success Looks Like

Success in this role means consistently generating qualified meetings, maintaining strong outbound activity and response rates, keeping accurate CRM records, following up reliably with prospects, and consistently achieving established sales KPIs.

Why This Role Stands Out

• Direct ownership of outbound prospecting and pipeline generation

• Multi-channel selling across phone, email, and LinkedIn

• Opportunity to strengthen cold-calling and qualification skills

• Clear, measurable performance expectations

• Close collaboration with Account Executives and Marketing

• Fully remote working environment

• Career growth opportunities into:

• Senior SDR

• Business Development Representative (BDR)

• SDR Team Lead

• Account Executive

• Sales Manager

Interview Process

• Initial Screening Call

• Spark Hire One-Way Video Interview

• Recruiter Interview

• Client Interview

• Offer & Onboarding

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your s