Senior Paid Social Manager

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Senior Paid Social Manager

Location: Remote – Colombia
Work Arrangement: Fully Remote
Employment Type: Full-Time Contractor
Industry: Marketing & Advertising / E-commerce
Compensation:$2,000–$5,000 USD/month
Experience:4+ Years in Paid Social / Performance Marketing
English Proficiency:Strong Professional English Required

About the Company

Our client is a performance-focused digital marketing company specializing in paid social advertising and e-commerce growth.

The team manages significant advertising budgets across multiple consumer brands and takes a highly analytical approach to account structure, testing, attribution, audience strategy, and incremental growth.

The company works closely with founders and business owners, using performance data to make informed decisions about acquisition strategy, budget allocation, and channel expansion.

About the Role

We are looking for a highly experienced Senior Paid Social Manager to own paid social strategy and hands-on campaign execution across Meta, TikTok, AppLovin, and Pinterest.

You'll manage e-commerce advertising accounts ranging from approximately $50K to $700K+ in monthly spend, taking ownership of account structure, testing strategy, audience architecture, attribution, performance analysis, and optimization.

This is a highly hands-on role. You won't simply review dashboards or manage external execution. You'll work directly inside advertising platforms, determine what should be tested, analyze the results, and translate performance data into clear recommendations.

This role is exclusively focused on paid social. Paid search and creative production are managed separately.

Why This Opportunity?

• Manage substantial e-commerce advertising budgets of up to $700K+ per month.

• Own both paid social strategy and hands-on campaign execution.

• Work across Meta, TikTok, AppLovin, and Pinterest.

• Go beyond platform ROAS to analyze real business outcomes and incremental performance.

• Work directly with senior decision-makers and client founders.

• Influence creative strategy through performance data without being responsible for creative production.

What You'll Do

Paid Social Strategy & Account Management

• Audit new accounts and present findings across account structure, attribution, audiences, placements, and demographics.

• Build account structures designed to consolidate signal rather than fragment performance across excessive ad sets.

• Own hands-on campaign management and optimization across paid social platforms.

• Manage sophisticated e-commerce accounts with significant monthly advertising spend.

• Expand budgets into TikTok, AppLovin, and Pinterest when performance data supports additional investment.

Testing & Audience Strategy

• Design structured creative and audience tests with defined minimum spend requirements so results are statistically useful and actionable.

• Build and maintain audience infrastructure, including customer lists, exclusions, and existing-customer spend controls.

• Evaluate campaign structure and determine appropriate use of CBO vs. ABO, cost caps, bid caps, and Advantage+ Sales Campaigns.

• Build and maintain catalog and dynamic product advertising across collections.

• Translate testing results into clear recommendations for budget allocation and future experimentation.

Attribution & Measurement

• Standardize attribution settings across campaigns.

• Explain how different attribution windows affect reported performance.

• Understand and evaluate view-through attribution, reported ROAS, and incremental ROAS.

• Plan and interpret conversion lift studies and geo holdout tests.

• Translate incremental performance findings into budget and target recommendations.

• Work with Conversions API, event match quality, and deduplication concepts.

Performance Analysis & Client Communication

• Report on actual business outcomes, including Shopify revenue, MER, new customer acquisition, and contribution, rather than relying exclusively on platform ROAS.

• Pull raw performance breakdowns and conduct independent analysis using spreadsheets.

• Identify meaningful trends, problems, and opportunities within campaign data.

• Write creative briefs based on performance insights and provide actionable feedback to client creative teams.

• Present findings and recommendations directly to founders and business owners.

• Communicate difficult performance findings clearly and professionally when necessary.

Qualifications

Required Qualifications

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4+ years of hands-on paid social experience, including e-commerce accounts.

• Proven experience managing accounts spending $250K+ per month.

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Expert-level Meta Ads Manager experience.

• Strong knowledge of Advantage+ Sales Campaigns, CBO vs. ABO, cost caps, bid caps, and catalog advertising.

• Hands-on campaign management experience with at least two of the following: TikTok, AppLovin, or Pinterest.

• Working knowledge of Conversions API, event match quality, and deduplication.

• Strong understanding of attribution windows and view-through credit.

• Ability to explain the difference between reported ROAS and incremental ROAS.

• Experience planning or interpreting conversion lift studies or geo holdout tests.

• Strong spreadsheet and analytical skills, including the ability to pull raw data and build independent analyses.

• Experience translating campaign data into actionable strategic recommendations.

• Strong professional English speaking skills.

• Confidence presenting directly to founders, owners, and senior stakeholders.

Preferred Qualifications

• Previous agency experience managing multiple brands simultaneously.

• Experience with Shopify analytics.

• Experience with product feed management tools such as DataFeedWatch.

• Paid social experience in jewelry, apparel, supplements, or similar e-commerce categories.

How Success Is Measured

• Paid social accounts are structured to maximize usable signal and support scalable growth.

• Testing programs generate clear, actionable results rather than fragmented or inconclusive data.

• Advertising budgets are allocated based on performance and incremental business impact.

• Attribution settings and measurement methodologies are consistent and well understood.

• Campaign performance is evaluated using business metrics such as revenue, MER, customer acquisition, and contribution, not just platform ROAS.

• New paid social channels are expanded when supported by performance evidence.

• Creative teams receive useful, data-backed briefs and recommendations.

• Clients and founders receive clear, confident, and actionable performance insights.

Why Join Us?

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$2,000–$5,000 USD/month compensation.

• Fully remote opportunity from Colombia.

• Manage high-spend e-commerce advertising accounts.

• Work across multiple major paid social platforms.

• Own strategy, execution, experimentation, and performance analysis.

• Develop sophisticated expertise in attribution and incremental measurement.

• Work directly with founders and senior decision-makers.

• Join a performance-focused environment where recommendations are driven by data and business outcomes.

Important Notes

This is a paid social specialization role. Paid search and creative production are handled separately.

Candidates must have hands-on experience managing e-commerce paid social accounts with $250K+ in monthly advertising spend.

Expert-level Meta Ads Manager experience is essential, along with hands-on campaign management experience in at least two of TikTok, AppLovin, and Pinterest.

This position requires someone who can move comfortably between strategy and direct platform execution. Candidates should be able to independently audit accounts, build campaigns, design tests, analyze raw performance data, and confidently present recommendations to senior stakeholders.

This is a remote/telecommute