User Acquisition Manager

Fit4Me is looking for aUser Acquisition Managerwho will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.

This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.

Key business KPIs for this role:

• Keeping CPA within target benchmarks.

• ROAS / ROI performance across advertising campaigns.

• Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

• Want to own the performance direction and its financial results.

• Think in terms of ROI and revenue impact.

• Work autonomously and make data-driven decisions.

• Know how to scale winning funnels and campaigns.

• Have hands-on experience specifically with Google Ads.

• Want to grow toward a Lead / Head of UA role.

Impact Areas:

• Launching, managing, and scaling advertising campaigns in Google Ads.

• Managing budgets starting from $300,000 and distributing them effectively.

• Achieving and maintaining target CPA / ROAS / ROI metrics.

• Optimizing web funnels with a focus on improving conversion rates.

• Analyzing campaign performance and making data-driven decisions.

• Identifying growth opportunities and scaling profitable setups.

• Collaborating with the marketing team to improve creatives.

Tools:

• Google Ads

• Amplitude / Tableau.

What we expect from you:

• 2+ year of experience in User Acquisition / Performance Marketing.

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Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN).

• Practical experience managing advertising budgets starting from $300,000/month.

• Experience working with web funnels.

• Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.

• A data-driven approach to campaign optimization and scaling.

• Intermediate+ level of English.

Nice to have:

• Experience in Health & Fitness or B2C products.

• Experience scaling campaigns across global markets.

Hiring process:

Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀

Originally posted on Himalayas